Privacy Policy for Flowers East Ham Customers

Privacy Statement and Scope

This Privacy Policy explains how Flowers East Ham collects, uses, stores, and protects your personal data. It applies to all customers placing orders with Flowers East Ham from East Ham and the surrounding districts. Our commitments reflect the requirements of the General Data Protection Regulation (GDPR) and ensure your rights over your personal data are respected.

What Data We Collect

When you place an order with Flowers East Ham, we collect the following categories of data:

• Personal Identification Data: Your name, postal address, and delivery address (if different).
• Contact Information: Telephone number(s) and, if provided, other forms of contact details (such as messaging usernames).
• Order Information: Order history, item details, delivery preferences, and transaction dates.
• Payment Data: For processing payments, details such as payment method, but not full card data (full payment information is handled by secure payment processors).
• Communication Data: Records of your correspondence with us, including enquiries, order instructions, or feedback—recorded only as necessary to fulfill your order or address queries.
• Technical Data: Where our website is used for ordering, we may collect device and browser data, as well as limited usage information (e.g., cookies or analytics) strictly for the purpose of securing and improving our service.

Lawful Basis for Processing

Flowers East Ham processes your personal data under the following lawful bases as required by the GDPR:

• Contractual necessity: Data is processed to fulfill your order, provide deliveries, handle billing, and communicate order updates.
• Legal obligation: Certain information must be retained and processed to comply with applicable laws (e.g., tax regulations).
• Legitimate interests: Data is processed to address customer queries, manage our relationship with you, ensure service security, and prevent fraud—provided these interests are not overridden by your data protection rights.
• Consent: Where required by law (for example, for direct marketing communications), we will ask for your explicit consent and provide you with the right to withdraw your consent at any time.

How We Use Your Data

Your data is used strictly for the following purposes:

• To process, complete, and deliver your orders.
• To communicate with you about your ongoing and past orders.
• To address questions, feedback, or complaints you submit to us.
• To verify payments and prevent fraudulent transactions.
• For internal record-keeping, including legal and financial compliance.
• To improve our products and service based on customer feedback and ordering patterns.

Data Retention Periods

We retain your personal data only for as long as necessary to fulfill the purposes it was collected for, including:

• The duration required to complete your order and any related queries or complaints.
• As required by law for tax, accounting, or regulatory compliance, which is typically up to 6 years after the order date.
• Order and communication records may be retained for a reasonable period to help with repeat orders and ensure a smooth customer experience, unless you request deletion where applicable.

After the retention period, your data will be securely deleted or anonymised, unless further storage is required by law.

Processors and Data Sharing

Flowers East Ham may engage third-party service providers to process your data on our behalf. These may include payment processors, delivery couriers, and IT or website management services. Each processor is contracted to safeguard your data and act only upon our instructions in compliance with GDPR.

We do not sell or share your data with other companies for their own marketing purposes. Data is not transferred outside the United Kingdom or European Economic Area unless appropriate safeguards are in place as required by GDPR.

Security Measures

Your personal data is safeguarded by technical and organisational measures designed to prevent unauthorized access, disclosure, or alteration. These include secured storage, restricted access, secure payment processing, and the use of encrypted channels for data transmission where applicable.

Your Data Protection Rights

As a Flowers East Ham customer, you have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Ask us to update or correct any inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data where it is no longer necessary for the purpose it was collected or where you have withdrawn consent (where consent is relied upon).
• Right to Restrict Processing: Request restriction of processing under certain conditions.
• Right to Object: Object to our processing of your data in specific circumstances, including direct marketing.
• Right to Data Portability: Request to receive your data in a machine-readable format or have it transferred to another provider.

To exercise any of these rights, please contact us with sufficient details to identify yourself and process your request. We may require additional information to verify your identity for your own security.

Changes to This Policy

We may update this Privacy Policy from time to time as required by law or as our business processes change. The latest date of update will be noted at the beginning of the policy. Please review this policy periodically to stay informed about how we handle your data.

Contact and Complaints

If you have any questions, concerns, or wish to exercise your data rights regarding your personal information or this Privacy Policy, please contact us using the details available on our official documentation or website. If you are unsatisfied with our response, you also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Thank you for trusting Flowers East Ham. We are committed to respecting your privacy and providing secure, transparent data practices for all customers ordering from East Ham and the surrounding districts.